Andrew East & Kevin Martin speak with Certainty Pt 7
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Certainty regularly meet senior legal professionals to discuss the ongoing developments of the register . Kevin Martin, Chairman of Certainty and Andrew East, Chairman STEP UK Probate & Estates Committee recently expressed the following views…
7. Q. When we met, not trying to go too over the top, you mentioned it was an opportunity for STEP members in your view as Chair. What would you say to encourage STEP members, every practice has a different structure in the way the want to attract new business and respond to the national wills register, what would you say?
(Andrew) I think I would say to STEP members that you should certainly look at this because whatever level of business you are at I think searching on the internet is something that people at all levels do, certainly people at a basic level do and I think that people at higher levels as well. I’ve heard people say that at the top end of the market people are not going to be googling to look for a will writer but in fact I think using the internet to find information and suppliers is something which is classless in my view and something that happens across the board. I mean perhaps the Duke of Westminster will not necessarily be googling ‘wills’ to find a will writer but I think that up to quite a high level people will be using the internet. These days you have to market across a broad front and having a strong internet presence can only be good.
