Private Client – the Jewel in the Crown (April 2009)
Thursday, April 30th, 2009
A national Will Register is not a new idea. Lack of technology and funding has previously hampered the implementation of an effective Will Register.
My fellow legal colleagues and I joined Certainty because we realised it had taken an old idea (a Wills Register), grabbed it by the scruff of the neck and turned it into something that produces enormous marketing, fee earning and client-enhancing benefits for the Wills & Probate professional.
Aside from the fact that Certainty is probably the most advanced Will register in the world, Certainty was developed to ensure a Will writing client is a client for life not just a one-off transaction and also creates further opportunities to gain new work from new clients. Certainty makes it easy to achieve this and it all starts with a simple Will registration.
Thoroughly researched and developed over two years, Certainty is extremely innovative. Subsequently it launched in early 2008 and is currently rolling out geographically around the UK.
With several hundred firms now on board as Founder members, Certainty is proving to be extremely beneficial for solicitors and the general public – clients and clients’ families.
Certainty is a living, breathing, easy to use and highly effective resource that can be at the heart of generating revenue for you.
A few important facts: the Certainty Will Register is ARERT compliant (European Network of Register of Wills Association) so enjoys an easy interface with all jurisdictions. Certainty’s advisors and advocates are leading legal figures. Certainty has issued 750,000 Will registrations to date.
A Note on the Current Climate
I do understand how difficult things are at present – the credit crunch, property market, the impending Legal Services Act and stark warnings about technology taking over most law firm’s functions.
What better time to strengthen and develop that part of your firm which may well be the jewel in the crown – the private client department. Steal a march on unqualified will-writers, be on the front foot, make Wills and estate administration exciting and rewarding.
Certainty has great potential for the profession so please get in touch for an over the phone resume, or as one member puts it, “the biggest thing to hit our profession, ever!”
Tags: national will register
